WORK: Idea, script and direction of TV spot. Storyboard design.
On the central island of a modern and bright kitchen, a squeezing mother has to get a lemon to feed her family composed of three hungry little squeezers. To get it she have to steal one of the lemons and cross the table saving several obstacles.
Once it reaches its goal, the small squeezers are converted into 3 mini-briks and the mother squeezer in a 1 liter brik of the brand of natural juice.
SEE VIDEO STORYBOARD – 1:44
SEE IMAGES STORYBOARD