Launching campaign

WORK: Idea and design of advertising Campaign.

The project proposes a Launching campaign for a new product (model of sneakers) inspired by the classic message in an empty bottle that the castaways threw adrift in the ocean to announce to the world that they were still alive, with the hope that someone read your message and could rescue them.
In this case, the Campaign presents a bottle and product of great dimensions, which plays with the romantic and adventurous aspect of the message in a bottle, adapting the current language and technology to achieve a brand experience.





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