Sagrada familia castellera
WORK: Idea, script and direction of TV spot. Storyboard design.
Maqueta propuesta Spot “Comunicación institucional o corporativa.”
A boy with “casteller” clothes runs towards a large group of people who are looking up at the sky expectantly. He approaches his father and starts climbing up his back to see better, concentrating his gaze on what he is observing.
At this moment, the child’s action sequence is transported and appears climbing on the back of a companion that is part of a castell, apparently of normal dimensions, but little by little the strange sensation that the human towers are of an impossible height and dimensions and reproduce a form that is recognizable to us.
The construction of the Sagrada Familia of Gaudí in Barcelona.
Finally, already at the top, our protagonist crowns as enxaneta the Sagrada Familia raising his hand.
SEE VIDEO STORYBOARD – 2:20
SEE STORYBOARD – 24 images